Sidestep every attempt he and his allies make to equate treating people badly with being strong, because their efforts to link those concepts are working. Neutral outlets are defaulting to his language for what he does—he’s “cracking down” on unions! He’s taking a “hard line“ on the G-7! Driving “hard bargains”! These all position him as powerful, which he loves. The trouble is, it’s wrong. In practice, Trump’s positions slip and slide all over the place. He never got that “hard bargain” he allegedly drove (though he sure got credit for driving it). His deals fall through, his policy shifts depending on whomever he spoke to last. It would be the height of irony if the weakest president on record managed to rebrand himself as the strongman he so badly wants to be.
Source: Trump wants to be called tough.